But only one of these companies (ranked #1 of 100) allowed a guest user to create an account after checkout. The checkout process should be linear, so asking a customer to create an account at the end of the purchasing process makes sense and is a better user experience.
It’s difficult to find examples of sites doing this since it requires making a purchase, but I did come across one finally: Half Price Books, a Texas-based used books chain.
I went bowling for the first time in a long, long time last night with some friends. I expected to see the typical scoring screen.
On the screens above each lane, I could see a similarly detailed scoring outline for each player. But what I saw on a smaller screen next to the lane, very much in the eye line of players, was a simple bar chart showing player progress.
What a great idea because most folks probably don’t care if they cleared a 7/10 split or how many spares versus strikes they’ve thrown. They just want to know who’s winning and what their score right now is. Super impressed by this.
The city power company mailed us a fridge magnet with the phone number to call in the event of a power outage. If the lights have been on for awhile, and then go out—presumably because of a power outage—the magnet glows in the dark. Whoever thought of that is awesome.
The only room for improvement I could see is having just the power outage number glow, and not the customer service number. Since both numbers are the same size and the text explaining what each is for is very small, this could be confusing in the dark. Otherwise, good job.