Flipboard Accessibility Audit

I’ve never used Flipboard, so I decided to make my first visit an opportunity for a preliminary accessibility audit based on the WAI Easy Checks – A First Review of Web Accessibility heuristics.

It was a challenge to get the site’s source code because everything is rendered on the fly with JS. I had to use the Chrome inspector and copy/paste the code into an HTML file for upload to the W3C validation service. (And there is no fallback for users without JS.)

screenshot of a snippet of HTML that shows up when JS is disabled on the Flipboard homepage
JavaScript disabled on Flipboard homepage

The validation service returned many errors, but this audit explains three basic accessibility problems.

1) Images Lack Text Alternatives

So basic yet so overlooked, the home page images don’t have alt attributes. This includes both images that are linked and not linked.

For linked images, lack of alt attributes means a screen reader has no context for the link; it’s like a link without text. For all images without alt text, the screen reader will read the file name, which provides little to no context for the element.

screen shot of a National Geographic logo and The Wall Street Journal logo on background images

Linked image on Flipboard homepage

This is the rendered HTML for the National Geographic square:

<a class=" splash-tile partner" href="/section/national-geographic-ga7unkc6sb3qhid0?intent=invite"><img class="background-image" src="https://images.nationalgeographic.com/wpf/media-live/photos/000/898/overrides/sheep-grazing-judean-desert_89872_990x742.jpg"><img src="https://cdn.flipboard.com/dev_O/featured/svg/logo_natgeo_dark.svg"></a>

And this is how a screen reader would interpret that HTML:

LinkGraphic slash logo underline natgeo underline dark.svg

Always include the alt attribute in the <img> element. If the image is there for visual design only, include an empty attribute alt=””. For images that provide contextual information to sighted users, provide meaningful descriptions of the contents.

Flipboard.com also uses a lot of SVG, none which is accessible because there are no <title> or <desc> elements used to provide text alternatives for these graphics. For example, the Flipboard logo shows up as an empty link. SitePoint has a great article on how to create accessible SVG.

2) Form Fields Lack Labels

The sign up form on the homepage relies on placeholder text to do the job of field labels. The problem with this approach is that labels provide context for form fields that placeholder text can’t. Further the poor color contrast with the light gray text on a white background does not meet accessibility standards with a ratio of 2.28:1.

HTML for the sign up form with CSS disabled to show it does not have form labels

Labels don’t have to be visible, accessible by screen-readers only, but relying on placeholder text makes it difficult for users to remember what data to enter after they start typing; this is probably not a big deal for a three field form, but it’s a good idea to be consistent. This form could change the placeholder text into field labels while maintaining the same visual design.

screenshot of the sign up form with field labels always visible
Mock-up of field labels

This form does deserve some props for using a “Full Name” field instead of two fields for first name and last name, and for not having a “Confirm Password” field.

3) Poor Keyboard Access and Visual Focus

Many people cannot use a mouse (or finger) to navigate websites and rely on keyboards or assitive technologies to move between links. For this to work, links must

  • provide sufficient visual queues when they are in focus, and
  • be a logical order within the source code that closely matches the natural reading order

The simple litmus test for this is to try to tab through a site. I had a lot of trouble with Flipboard because none of the links had visual focus. For example, the “Sign In” link in the upper right changes background color on hover, but not on focus; so when users tab to this link, there is no visual indication of where they are on the page.

screenshot showing the sign in link box

Further, the “Sign In” link looks like it’s the first or second link on the page, but it’s actually the 12th link, requiring users to tab through the sign up form before they can sign in to use the site. That link needs to move up in the source code to be more readily accessible.

Some content is hidden from some users

Looking at the homepage with CSS disabled, I noticed two things that cannot be reached by everyone: a search box and a “Sign In” option that opens a modal window.

screenshot showing that the sign in link and search box are not visible when CSS is enabled

All content must be accessible to all users. While users can tab to the search box, it remains invisible on focus to keyboard-only user and it lacks both a field label and a form submit button. Ironically, search appears to be more accessible to screen readers than to visual users because I didn’t see search on the page.

The “Sign In” option functions as a link but is not marked up as a link.

<div role="button" class="tab-item login-button" data-
reactid=".0.$/.0.2.3:$signintabitem">Sign In</div>

Because it is not an <a>, users cannot tab to this element; it’s not really a link. I see this all the time, and there are several more examples on the Flipboard homepage. In my experience, this is lazy coding in a JS framework.


These three issues are just the beginning. The site does not make use of ARIA role attributes for navigation, proper headings for the document outline, or pass a logical structure check of the HTML. Flipboard needs to work with an accessibility expert to make its site inclusive. This web accessibility checklist is a good place to start.